Patrick's Reviews > Wikinomics: How Mass Collaboration Changes Everything

Wikinomics by Don Tapscott
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's review
Dec 12, 2010

it was ok
bookshelves: 2010, borrowed, politics, philosophy, psychology, economics
Read in December, 2010

Not really much positive to say about this one, other than the authors picked an interesting subject, were able to stick a few interesting examples in, and, umm, guess that's about it on the upside.

Something rubbed me the wrong way that may or may not be a fair criticism, so I'm simply going to stick it off to one side, and not really call it a negative, though I guess I'd like to. Dunno why this bugged me so much, since I'm not typically a spelling or grammar Nazi, but, folks, it is Encyclopædia Britannica, not Encyclopedia Britannica. I guess my problem is that the authors are trying to make a case that Britannica's business model is flawed or perhaps that they've failed to adjust to the new realities of the internet, AND wish to present themselves as experts capable of making such a judgment. And yet they cannot even spell the enterprise they're critiquing correctly? Fair or not, this certainly raised an eyebrow on my part.

Hell, at the end of the book the Acknowledgments run to three pages, including somebody they call their "book coordinator extraordinaire," presumably some sort of employee. And there's a paragraph thanking the "Portfolio team" (whatever that is) at their publisher, Penguin. Guess on a Portfolio Team you don't need no steenkin' copy editors?

Helpful hint to all future "book coordinator extraordinaire[s]" and "Portfolio Team[s]:" On a Wintel machine it is Start>>All Programs>>Accessories>>System Tools>>Character Map. Or,

+0230 - æ
+0198 - Æ

if you're in a rush, as long as the font isn't one of the weirdo ones like Webdings. Like I said, don't know why this bugged me so much, or even if this is a fair criticism. But, meh, at least I've now gotten it off my chest.

Ah, the heck with it. The other reviews seem to hit on most of the other stuff I wanted to raise, and that little rant took me way past the time I allotted in my mind for this review. Though I'm fairly sure wherever it is the authors made their comment about an organizational chart looking like a Jackson Pollock paining, Tom Peters made the same comment at least a decade ago, and even added a copy of the painting he had in mind. But, alas, I ain't got no "review coordinator extraordinaire" or "Portfolio Team" to help me out and dig out the exact reference in the exact book. Damn. Gotta get me some of that.

***EDIT AS OF 12/21/2010***

The Wikinomics people re-visit the Boeing Dreamliner (in April 2008), and oops..

'course True Believers™ never apologize or admit errors. But, whatever.

And the plane is still not ready...

For Boeing, the 787 Dreamliner Nightmare Just Won't Stop... (12/21/10 retrieval)

Wonder when they'll revisit Boeing again?


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