Jeff's Reviews > Glimmer: How Design Can Transform Your Life, Your Business, and Maybe Even the World

Glimmer by Warren Berger
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's review
Jul 25, 11

bookshelves: 2011-book-list
Read from July 11 to 24, 2011

I've been reading a lot lately about design -- it's a vastly misunderstood word. This book helped bring some clarity around the issue. After all, we're all designers.

Some highlights:

Design is a way of looking at the world with an eye toward changing it. To do that, a designer must be able to see not just what is, but what might be. And seeing is only the beginning. Designers are also makers. They take the faint glimmer of possibility and make it visible and real to others.

Ask stupid questions.

Take Field Trips, the bandwith of the world is greater than that of your TV set or Internet.

Begin Anywhere. Don't be afraid of confronting a blank piece of paper.

If you question the way things work but do nothing about it, you're more whiner than designer.

Designers are known for questioning that there is a joke acknowledging the tendency to question everything:
"How many designers does it take to change a lightbulb? Answer: Does it have to be a lightbulb?

Innovation happens when we seek Empathy. Frame the Challenge/Problem. Generate Options/Ideas. Create Prototypes. Iterations of the Answer.


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07/16/2011 page 40
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