Themistocles's Reviews > Sir Alan Sugar: The Biography

Sir Alan Sugar by Chas Newkey-Burden
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Nov 11, 10

bookshelves: computers, economics-business, bio
Read in November, 2010

Oh boy...

When Burden was finally able to withdraw his nose from up Sir Alan's arse, he wrote one of the worst books I've ever read.

A very small book (250-ish small pages, in rather large print), attempting to present Sugar as the Single Perfect Being (SPB(TM)) in the entire universe, with so little insight it makes you wonder why bother at all. With a Bibliography section containing just two sources (seriously! I'm not making this up!), one of which is the *excellent* "The Amstrad Story", I guess you can't expect much.

His analysis is so superfluous I imagine he wrote most of the book before he even had coffee in the mornings.

I bought it primarily to read about Sugar's line of computers. Well... You get to the "Computers" chapter in page 40 (so that's only 40 pages for his life before that point!!!) and... you get done with them things by page 62 or so. The writing is so skin-deep that he doesn't even mention the names of the models that Sugar marketed (save, I believe, the 1512), and it offers absolutely no new information on the whole process. But, what can you expect from a book that totally (I mean *totally*) skips over the early years with the TV radio sets or the tower HiFis...

Leave it well alone. Read the Amstrad Story instead...
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