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No Logo by Naomi Klein
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Aug 06, 11

bookshelves: 2008
Read in January, 2008

This book's divided into four sections—No Space, No Choice, No Jobs, and No Logo. The first three are cool, they talk about, respectively, how corporations in the 90s took over all our space with their logos, how we have no choice but to buy their products since they buy all the other smaller companies and it's crazy hard to find indie stores anymore, and how there aren't any good jobs since corporations like Nike outsource everything to Burma. These first three sections are really good. Everyone knows corporations are evil and this book tells you about it. The final section, No Logo, however, which takes up about 40% of the book's entire length, is about how some people, "culture jammers" or "adbusters" or whatever, are starting to fight back, and spray-paint ads to say funny stuff like "Think Stupid" instead of "Think Different," or, you know, protesting or whatever. WHO CARES. Why are corporations still doing evil stuff, then? No one wants to read 200 pages about a bunch of people running around pasting up posters and organizing rallies. At least I don't. But I did. So I say, read the first three sections of this book, because they're really good, esp. the first two, and skip the last one. Radiohead likes this book so it can't be that bad but then again they love Douglas Adams too.
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Charlie Thanks for that commentary on section four. Klien offers a fairly intelligent analysis of the new world value system (profit before people, to own is to be happy, the business corporation has more to offer you than your family, and the move to privatize everything, including nature) but she offers nothing in the way of real solutions as evidenced by the final section in which she congratulates desperados who have taken to the streets in a last ditch effort to feel better about being hopless in the face of so much power.


Kylie Gillis I have to say, I felt the same way about the last part of the book and mostly skipped that section.


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