E's Reviews > Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Change by Design by Tim Brown
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Nov 05, 10


Tim Brown’s understated, exciting take on innovation draws its inspiration from design; he calls the process “design thinking.” Brown is CEO and president of IDEO, an influential U.S. design and innovation firm. This book conveys that innovation is the norm at IDEO. The company expects employees to come up with not just fresh ideas but new solutions to real-world problems. Brown’s and IDEO’s expectations of changing the world are realistic because they’ve done it more than once; their excitement about creation never seems giddy or off-balance. IDEO has accomplished so much that many of Brown’s suggestions might seem familiar to those in the field, where IDEO’s techniques are already widely known. Even so, this methodical, socially aware approach proves engaging and useful. getAbstract recommends this guide to designers, to those who works with designers and to anyone interested in innovation and creativity.


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