Mark's Reviews > Mindless Eating: Why We Eat More Than We Think

Mindless Eating by Brian Wansink
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Oct 31, 10

really liked it
Read in October, 2010

Checked out from the library on a whim, and then it was the only book I had with me on a cross-country flight earlier in the month. It was an entertaining, quick read with more to do about marketing and consumer psychology than a typical fitness/nutrition book. The author runs an academic lab focusing on food marketing research, but also consumer behavior in the broadest sense. In addition to suggesting small plates to help people like me eat less, his research also includes how to help soldiers eat MORE when they're in pitch-black conditions, all stressed out. Interesting stuff.
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