Given the release of a number of anti-Obama books at an unsurprising time in the election cycle, O'Reilly makes a marketing genius move and sells his book as more of an objective, almost magnanimous observation of Obama and his presidency so far.

Of course there is no doubt where O’Reilly’s allegiance lies, despite his tactical attempts to appear moderate and motivated by nothing other than patriotism. The guts of this book is run-down of the latest presidential term, and essentially what O’Reilly thinks is wrong with it, and I will admit that O’Reilly’s self-descriptions of objectivity are not all smoke and mirrors. He does take the time to analyse Obama’s stance on various issues and provides a (somewhat) in depth discussion on many issues.

Once O’Reilly finishes with Obama things get a little off track however and we are treated to a list of important Americans, ranging from past presidents to Tiger Woods, and whether Bill thinks they are pinheads or patriots. There is little of worth in this section (which is why Pinheads gets bumped down to four stars) each individual only getting a superficial and glib description, and the whole section seems a little like unworthy stuffing in a non-fiction book which claims to be so important.

O’Reilly’s true strength of course is the ability to tap into the feelings of his audience and provide them with what they need, while O’Reilly’s work is far from being truly intelligent, he succeeds in making his prose seem well thought out where other polemic writers succeed only in making trite arguments to rationalize their point of view.

With a front cover depicting himself confronting the American president, there is no doubt that O’Reilly’s prediction that some critics will hassle him on his ego will come true. Very few commentators have the audacity to market themselves as O’Reilly does, but there is also no doubt that it works for the Fox News Bloviator.