David's Reviews > How We Decide

How We Decide by Jonah Lehrer
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's review
Oct 18, 2010

really liked it
bookshelves: unexpectedly-terrific, read-in-2010
Read in October, 2010 — I own a copy

I'd been consciously avoiding this book. It seemed to be ubiquitous there for a while, jostling for position among my Amazon recommendations, enjoying pride of place on the "Our staff recommends" shelf at various physical bookstores, just generally trying to ingratiate itself into my shopping basket. I resented this, so I would find excuses not to buy it - I'd already read half a dozen books on this topic within the past couple of years, the author looked like a precocious teenager with attitude, this was his second book already (clever bastard!), I didn't like his essay in the recent Science writing anthology, etc etc etc. But finally, at the San Francisco yuppie Borders going out of business sale, I broke down and put it in my basket.

I still think that recent essay was weak. But this book is terrific. (to be continued)
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message 1: by Paola (new)

Paola oh no, what happened to the rest of your review? I recognised myself in your first paragraph, but do need a reason to take the plunge - still loving it almost two years on?

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