false 69242 1400064287 9781400064281 1575 403 Made to Stick: Why Some Ideas Survive and Others Die http://photo.goodreads.com/books/1170704806m/69242.jpg http://www.goodreads.com/book/show/69242.Made_to_Stick_Why_Some_Ideas_Survive_and_Others_Die 39021 Chip Heath 1611 414 0 0 false Wed Feb 25 21:10:55 -0800 2009 Sun Jan 13 10:40:53 -0800 2008 Wed Feb 25 21:10:55 -0800 2009