I was reluctant to buy in to a management/business book because mostly, I think they're just cash cows for publishers. But this book was different, smart in a way I didn't expect. I felt like I actually gained valuable insight into not only the organizations profiled in the book, but also into my own.

Collins matches an easy, flowing style with raw data and visuals that further clarify his points. Although I think some of his classifications of concepts are gimmicky (The Hedgehog Concept, the Doom Loop, etc), they are memorable and easy to understand.

Collins isn't reinventing the wheel, but probably he's doing something even harder here--revealing ideas so obvious we never even consider them anymore.

I think this book is an effective tool for managers and employees alike; anyone invested in taking their organization to a new level, transcending the power politics that plague so many industries and leaving behind the personality conflicts of people closed into small spaces...