Courtney's Reviews > Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City

Fordlandia by Greg Grandin
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Sep 22, 2010

really liked it
Read in February, 2010

Henry Ford was an odd guy. He was in love with a way of life he helped destroy, obsessed with soy and blindly antisemetic, "Fordlandia" tells us early on. He also had a quixotic streak that led him to pour millions of dollars into the Amazon Rain Forest to create a model American town. He hoped to corner the South American rubber market so he wouldn't be dependent on Asian suppliers. Unfortunately, that outpost wasn't well treated by history, nature, the government of Brazil, the people of the Amazon or Ford's own appointed delegates to Fordlandia.

The fascinating and amusing story at the center of "Fordlandia" is supported by strong explorations of Ford the man, the early Ford Motor Company, the geography of the deep Amazon, and the political forces at play at that moment in U.S. history.
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