Dayna's Reviews > How We Decide

How We Decide by Jonah Lehrer

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1648192
's review
Sep 18, 10

bookshelves: kindle
Read in September, 2010

I really enjoyed this book, found it very similar to Malcolm McDowell (they even used the same example about tempting kindergartners with marshmellows).

This book is very focused on the actual neuroscience of the brain and how that controls or drives our decision making process. Part of his conclusion is that he thinks people should be aware of how their brains work so that they can counteract or control how their baser instincts may be influencing them. It did make me feel like some decisions are just sort of inevitable - I mean if your amygdala wants something, you're probably going to be very hard-pressed to avoid it.

I think the main new point that I learned was about the effect of being an expert at something and being able to recognize patterns related to that area. But again, you can be easily led astray by that, especially if you think you are an expert at something without patterns, like poker.

This book brings up some interesting points and colorful examples - I love reading about the psychological tests and the results. I'm just not sure how actionable some of the insights are in this book.

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