Elia Nelson's Reviews > Emotional Design: Why We Love (or Hate) Everyday Things

Emotional Design by Donald A. Norman
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's review
Aug 23, 2007

it was amazing
Read in August, 2007

I love about this book the same thing I love about his first book - the examples are interesting, relevant, and extremely well described. The book might be even better without the slightly bizarre focus on social robotics at the end of it. But his point, that we do form emotional attachments to things, that those attachments are exaggerated when the objects can respond to us, and that those attachments genuinely affect how well something works, are important ones. When my friends and family ask just exactly what it is I'm studying in grad school, and then want to know more, this is the most readable book that I can direct them to.

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