I've had a lucky book week, because this is the third enjoyable book in a row. It started out exceptional, talking about a lot of important psychological facts that can help everyone, like how to get the most enjoyment out of life, under what conditions a big reward motivates well (hint: not many), and how to suck the joy of living out of your employees.

Many of the studies I'd read from before, but Ariely is the primary source, and that counts for a lot in my opinion. So not only does he write about his own research, and his own experiences, but he also writes well.

My only quibble with this book is that the more interesting facts felt frontloaded. I loved the first section, but as I read on, it felt more repetitious and less interesting. That may reflect more on the selection of books I've read in the past than the way this is structured.