Ninakix's Reviews > The Facebook Effect: The Inside Story of the Company That is Connecting the World

The Facebook Effect by David Kirkpatrick
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's review
Sep 12, 2010

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bookshelves: books-2010, internet-reads
Read in January, 2010

Kirkpatrick isn't an impartial observer - he's really a Zuckerberg fanboy. Of course, he would have to be to get the full story and access he'd need to write the book, and so the book does contain a fascinating account of Facebook's history. It also contains a fascinating, if at times worrisome, description of Zuckerberg's thinking and philosophy behind Facebook. The parts that got the most frustrating were Kirkpatrick's attempts at examining why Facebook is so popular, and it's effect on the world. Here, it feels like you're reading the work of someone who spent a lot of time researching "Facebook," but not the industry and world around Facebook. I think the analysis was a bit useless, as the only other technology and internet companies Facebook is compared to is Myspace, Friendster and Twitter.

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