Micah Smurthwaite's Reviews > Art Through Innovation: Success Through Innovation the Ideo Way

Art Through Innovation by Tom Kelley
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Nov 20, 10

bookshelves: business
Read from October 02 to November 20, 2010

Written in the shadow of the dynamic landscape of technology, a book from 2000 will have outdated examples. However, the principles of creative friction in order to avoid groupthink are still applicable. Disagree and commit.

Instead of a product focused approach, take a needs based approach. In other words, what is the problem and what is the smartest way to solve it.

Take brainstorming: Go for quantity, Be visual, Encourage wild ideas, Number your ideas and try to get to 100. Ways to kill a brainstorm: Everybody gets a turn, Do it off-site, Critique ideas immediately.
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