Carrie's Reviews > The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action

The Knowing-Doing Gap by Jeffrey Pfeffer
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's review
Jan 15, 08

Recommended for: journalism managers
Read in January, 2008

A number of important insights presented in a very simple and straightforward (i.e. not very academic, although the authors are both professors at Stanford) way. Good for them. They make a strong case that least internal not all it's cracked up to be. I also liked their presentation of studies on self-fulfilling prophecy...e.g. if leaders/teachers EXPECT a certain group of students/employees to do well, bada bing, they tend to actually do so. Interesting.

Although they don't cite them, a number of parallels to Argyris & Kets de Vries. Kind of hard to tell what their contribution to the scholarship was aside from developing case studies (or having their students do so), but that may have just been because it was not written in a theory-driven way.

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