Gregory Peterson's Reviews > Do It Yourself Online Reputation Management: A Step By Step Guide To Building Or Repairing Your Online Reputation

Do It Yourself Online Reputation Management by Herbert Tabin
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Sep 03, 10

bookshelves: consulting, communications
Read in August, 2010

The title says it all for this pithy little handbook. There's no beating around the bush; no complex theories; and just enough background to educate and reassure the reader about what needs to be done -- and why. As the authors state in the introduction:

"Hope is not a strategy. To repair or protect your online reputation you need to take action."

In 15 brief chapters, this is an informal book (rather more like an extended "White Paper") you can breeze through during a lunch hour. Ah, but the implementation of it all...that will require some time. How much time? That depends on how thorough (or compulsive) you are -- as even a basic online "makeover" requires considerable cut-and-paste activity in creating personal profiles on the suggested list of key sites. Just completing the basic prescription described here could easily consume the better part of a weekend; but the good news (actually, bad news if you were looking for a quick fix) is that the program needs to be implemented over time. (In order to steer clear of Mother Google's spam filters, the authors recommend "spoon-feeding" your profile information to online sites over the course of several weeks.)

Ever had that nagging feeling that your online "footprint" might be incomplete, inaccurate and/or out-of-date? When you're ready to act on those instincts, this is a book that will help you get clear about a plan of attack. Then set aside a few minutes every morning to implement the strategies outlined here. I guarantee you'll pick up some good habits in reputation management -- "basic hygiene" for the new media ecology.

"To control your online reputation means owning it. The only way to own your online reputation is to become totally transparent. Simply, the more you put on the Internet the more you control your online destiny."

(FULL DISCLOSURE: I received a review copy of this book -- and have recommended it to many people.)
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Kevin Devoto Excellent


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