Russ's Reviews > Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational by Dan Ariely
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's review
Sep 01, 10

bookshelves: business, just-because

I loved this book! If you like Malcolm Gladwell or the Freakonomics books, you will like this book, too. The thought that we could make irrational decisions, and do so "rationally", did not make sense to me. But Ariely's style is excellent, and he makes the analyses seem simple.
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