Tim's Reviews > Built to Last: Successful Habits of Visionary Companies
Built to Last: Successful Habits of Visionary Companies
by Jim Collins, Jerry I. Porras
by Jim Collins, Jerry I. Porras
This is one of the few business books I read cover to cover. I found its idea of what makes companies great to be an inspiring one. It led me to formulate my own "Big Hairy Audacious Goal," which I've tried to use to guide my company ever since: Changing the world by spreading the knowledge of innovators.
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