Francis Norton's Reviews > Always Be Testing: The Complete Guide to Google Website Optimizer

Always Be Testing by Bryan Eisenberg
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's review
Nov 04, 2010

really liked it
bookshelves: reviewed
Read from August 23 to November 04, 2010

This book is based round Google Website Optimizer, but these guys clearly know what they're talking about and most of it would probably be applicable to any other suitably featured optimisation tool.

The first half explains an the overall testing process and gives you the mental framework to use it and adapt it to your needs. The second half then drills down into various different aspects of a site that you might want to test and optimise.

Both halves clearly benefit from a lot of experience - this is not stuff you could put together by reading a bunch of blogs and tweets!

I recommend it if you want to be the one who knows what they're talking about on optimisation.

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