Bill's Reviews > Karma Cola: Marketing the Mystic East

Karma Cola by Gita Mehta

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1753956
's review
Aug 22, 10

bookshelves: history, non-fiction, philosophy, reference, religion
Read in August, 2010

A mildly interesting look at the sudden interest in eastern mysticism and religions by millions of baby boomers in the late 1960s. The Beatles might be partly responsible but Mehta does major literary eye-rolling at the influx of naive westerners traveling to India and other south Asian countries in search of knowledge. Even Steve Jobs succumbed to the pull of this nonsense. To this day, there are westerners afflicted with this desire to "find" themselves and become one with the universe or some equally idiotic notion. Mehta's writing style is often obtuse and unnecessarily athletic in the literary sense. Had she written the book in a more approachable style, I might have given it 4 stars. As it stands, 2 and half stars will have to do.

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