Sean's Reviews > Mindless Eating: Why We Eat More Than We Think

Mindless Eating by Brian Wansink
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M_50x66
's review
Aug 08, 10


The title of this book immediately caught my attention as I was walking through the library and shifted my thoughts to my seeming inability to not eat just one more pringle, starburst, pretzel, chocolate covered raisin, bread, cheese, and so on and so on...

The book follows a typical non-fiction format: intro, stuff, conclusion. The author's treatment of the material is alternatively wonkish and cheesy and he seems torn about whether or not he's writing a self-helpish diety book or an engaging-bring-it-to-the-masses overview of psychological food experiments. The latter is far more entertaining and the experiments he details are truly interesting, though I would imagine that readers interested in the former would be more likely to pick the book up.

The book reminded me a lot of Jonah Lehrer's How We Decide, only with a food focus. There's a lot of crap our brain does without us realizing it when it comes to the "over 200 decisions about food" we make on a daily basis. Coupled with other books that explore the various factors affecting how we make decisions, I could see this book as being inspiring depending on what you take away from it.

Overall an informative and mostly engaging if at times repetitive read.
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