Brian's Reviews > Sway: The Irresistible Pull of Irrational Behavior

Sway by Ori Brafman
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's review
Jul 27, 10

bookshelves: 2009, non-fiction

A quick and decent read. Not as in depth as Freakonomics or Stumbling on Happiness, but a decent review of behavioral economics and human decision making. Often I wanted to explore the research a little further, but the lack of depth in cited works will force me to do a little research on my own. Oh well.
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