Laura's Reviews > The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point by Malcolm Gladwell
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's review
Jul 20, 2010

liked it
Read in September, 2012

I've just read this for the second time in conjunction with some work-related research. While what Gladwell says about the spread of "social epidemics" is easy to read and makes a lot of sense, his arguments are not terribly well supported. He tends to rely on anecdotal evidence or a single academic study in support of the points he makes, and since he is attempting to define rather universal rules about how change spreads through society (THe Law of the Few, the Stickiness Factor, the POwer of Context) I'd like to have more evidence before he asks me to buy his theory. That said, his approach has clearly caught on - the concept of a "tipping point" has spread across a varietyof fields as a way to expain and analyze change. He's obviously hit a nerve. I'd actuyally give this book a higher score on "readability" - just wish he'd spent some extra time on the justification.

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