David Hoos's Reviews > Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
by Seth Godin
by Seth Godin
Despite being a ten year old book, Permission Marketing still has a wealth of wisdom and insight about marketing. The funny thing is, a lot of it comes across as common sense. His advice is really just the fruit of examining how the average human would like to be marketed to. It's the golden rule applied to marketing.
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