Brandi Larsen's Reviews > Purple Cow: Transform Your Business by Being Remarkable

Purple Cow by Seth Godin
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's review
Jul 17, 2010

really liked it
bookshelves: read-in-2010, read-nonfiction
Read from July 17 to August 19, 2010

Really appreciated the ideas in this book and the encouragement to think differently.

The updated edition is outdated and had me flipping through to make sure it was the right one. He holds up outdated examples (Krispy Kremes) as innovators. Late in the book he describes the entire rest of the pages as a snapshot into a moment in time and spends the last chapter listing ideas other people have sent him. While it was cool to read those ideas, not updating the book was lazy and I'm surprised his editors let him get away with that.

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