Jeremy Karmel's Reviews > The Flaw of Averages: Why We Underestimate Risk in the Face of Uncertainty

The Flaw of Averages by Sam L. Savage

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Nophoto-m-50x66
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Jul 14, 10


A good review of basic mistakes business make when doing market analysis. The basic insight is that profit at the average sales is not the same as the average profit given a sales distribution.

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