BegumIrdawati's Reviews > Ilmu Pengaruh: Bukan Jampi, tetapi Seni

Ilmu Pengaruh by Syahrul Nizam Junaini
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's review
Jul 15, 2010

did not like it
Read from July 13 to 15, 2010

It was really painful trying to finish the book. Honestly. Maybe due to the fact that the author quotes from too many source, it ended up like reading a literature review for a PhD thesis. You can predict that after a few lines there'll be another quote from some famous personality or some books. It was like reading a summary of quotes, you get distracted trying to figure out when the author will speak from his own voice and give his own take on the issue.

There are also local examples where the author chose to use CEO of XYZ, ABC brand etc instead of using the real names, however when it come to international brand and names he was using their real names, and he even kind of insulted a person in the near end of the book. Maybe it was 'safe' since the person may not know any Malay! Its kind of disturbing when you can't relate to XYZ and ABC; and you surely can relate to IBM and Enron, and the facts about Enron in the book made me think is it true that Enron collapsed because they lost their 'touch' or is it because their business was truly illegal?

And what is it with 'GABAN'? Some people may not get the joke. Some 'jokes' and pun used in the book are sometimes unnecessary, it makes you wonder whether the author is trying to write a funny book or a serious one.

In a nutshell, never, ever, judge a book from its cover!

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