Brimate's Reviews > Karma Cola: Marketing the Mystic East
Karma Cola: Marketing the Mystic East
by Gita Mehta
by Gita Mehta
this was a good read before i went to india. it's realistically-based fiction, and written in a unique manner. Mehta offers a satirical and sarcastic critique of the legacy of euroamericans flocking to india since the 1960s, and the gross simplification of indian culture that has taken hold in the euroamerican perspective.
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