Richard Mulholland's Reviews > The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

The Origin of Brands by Al Ries

by
3766600
's review
Jun 29, 10

bookshelves: business, marketing
Read in December, 2004

Very good, but veeeeeerrrrryy repetitive.

Sign into Goodreads to see if any of your friends have read The Origin of Brands.
sign in »

No comments have been added yet.