Jessie Alan's Reviews > Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation

Fascinate by Sally Hogshead
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Jul 20, 10

Read from June 29 to July 01, 2010

I was surprised by how much I liked this book! Don't particularly care for her writing style or sense of humor, but there's no denying that Sally Hogshead is incredibly talented and charismatic.

The fun little exercises in the back are a great way to learn how the triggers are applied to major brands - really solidifies the concepts and gives you some useful tools.

Thanks for recommending and reading with me, Projectline.
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