Bill Bean's Reviews > Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
by Chris Brogan, Julien Smith
My rough notes.
Authors talking about social media strategy and personal ethics. How to get ahead online. What kind of person to be online? (I think they would not draw online/offline distinction)
Emphasis on the importance of relationships.
It's ok to think strategically (i.e. leverage) about the relationships.
"I'm trying to raise the level of what I'm doing, so you have to compete with me,"