I won this book here on GR. It arrived in the mail earlier this week and I sat down and read it in one day. Here's what I advise:

If you are considering using Googel AdWords for marketing and promoting, this book is a must-read.

If you are currently buying into the Google AdWords market as a way of promoting and advertising, you really should have this book as a guide.

I have a background as a publicity/marketing writer and some of my clients are in the top list of corporations (background on my website). What I found intriguing and very helpful about this book is that the author has taken the traditional mode of operation used in advertising, publicity and marketing and applied it to Google AdWords. For instance, what is known in Google AdWords as a "funnel" is the inverted pyramid used in writing Press Releases.

Using a common frame of reference technique to explain specifics regarding how and why Google AdWords works makes this guide easy to use by older professionals such as myself and newbies to cyberspace marketing of the Internet age. Professional cyber marketer or a renegade self-employed business operator, there is something in this book for everyone.

By the way, I do not pay for Google AdWords advertising and I do not plan to, most authors do not. However, the psychology of understanding how Google Search and Google Results operate is mandatory to anyone who desires to create an Internet buzz about their product or service. IMPORTANT: Understanding the psychology of search words and phrases and the results that are rendered is crucial to having a business advantage on the Internet. This book lays it out in plain talk, there is no need to be a Google Geek to use this guidebook to your advantage.

The book is user-friendly to professionals and rookies alike. It has of the moment critical information regarding how to use Google (the most often used search engine on the Internet) to your business advantage.

Elizabeth Eagan-Cox, author.