Cmwalla's Reviews > Different: Escaping the Competitive Herd

Different by Youngme Moon

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Nophoto-u-50x66
's review
Jun 21, 10

Read in May, 2010

I don't generally like "business" books but this one was... well... different. Youngme doesn't write in bulletpoints or finish chapters with checklists. She takes a thoughtful and counterintuitive look at what it means to be "different" in a cluttered, cacophonous marketplace.

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