Ben's Reviews > Meatball Sundae: Is Your Marketing out of Sync?

Meatball Sundae by Seth Godin
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Jun 06, 10

Read in June, 2010

I always enjoy Seth Godin's writings, and this was no exception. However, I think this book is best suited for those who have not yet consumed the new world/new marketing kool-aid. If you're already on board this book does little to help you. If, however, you or someone you know still doesn't quite understand this whole new media thing and how traditional businesses might shift accordingly...this is the book for you.
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