Eric's Reviews > Buying In: The Secret Dialogue Between What We Buy and Who We Are

Buying In by Rob Walker
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's review
Jun 04, 2010

liked it
bookshelves: non-fiction
Read from June 04 to 08, 2010

Even as a designer who needs to (begrudgingly) keep up on business trends, books like these usually bore me to death, let alone tell me anything new or interesting. But Walker, who writes the "Consumed" column in the New York Times magazine, is more insightful than most authors in this vein. His candid, intelligent commentary on "murketing" should interest anyone remotely interested in why we buy the things we do, and the ends (and unintentional forces) companies engage to snag our hard-earned cash.

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06/04/2010 page 227

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