Geoff Kirkwood's Reviews > The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

The Hidden Brain by Shankar Vedantam
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May 27, 2010

it was amazing
Read in February, 2010

A fascinating book and an absolute must for anyone wanting to better understand why people do what they do, particularly across cultures. One of the best books I have read in the last 10 years.
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