Zohar - ManOfLaBook.com's Reviews > Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.

Unleashing the Ideavirus by Seth Godin
Rate this book
Clear rating

All of those who read this book in order to find a formula or even a guideline are in for a disappointment. This is not a textbook, this is a book written to give one an idea. The book does not teach you how, or why, it opens up a whole new way of thinking and gives the reader new directions to embrace change, and follow new ideas in order to take the business in a new direction.
This book has given me many things to think about, I view the marketing department in a whole new way, and as someone who has a say in the company, I even bring out new ideas which break the mold and take the company into a new direction.
This book has given me the tools to come up with those ideas.

1 like · Likeflag

Sign into Goodreads to see if any of your friends have read Unleashing the Ideavirus.
Sign In »

No comments have been added yet.