Never before did I recommend a book to so many. The book had me in the first chapter. I went on talking about how 'revealing' the book is during hangouts with friends, in between classes, sometimes during classes and when not. I tried to explain to mom how the rule of reciprocation influences our decisions while having dinner with her, tried to explain the reason behind certain behaviors of our newly appointed driver to my father. The book got to me.

I did certain things throughout my life without even ever recognizing that there might be a concrete reason behind why I have been doing this. For example, I have a thing 'for' footing my food bill all the time. If it is not someone's birthday, or a special occasion where someone is giving a treat, but is trying to pay my bill, I feel uncomfortable. Really uncomfortable. Almost physically uncomfortable. I have stopped dating once because the guy simply won't let me pay my bill. I believe it is a good practice, but I wasn't sure why I had this strong feeling against this. Now I know. I simply did not want to have the Rule of Reciprocation influence me.

The book with vividly furnished examples and case studies tells you what persuades and influences people, their decisions. Why they say yes to some offers and no to the others. The in-depth discussion on the six weapons of influence: Reciprocation, Commitment & Consistency, Social Proof, Liking, Authority and Scarcity is such an eye-opener. I now see these principles working on everything, everyone, everywhere. You will be missing out if you don't read it.