Tyler's Reviews > The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

The Hidden Brain by Shankar Vedantam
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's review
Aug 15, 2010

it was ok

If you have had basic education in psychology, this is probably not the book for you. It reads like an intro to a psychology course for high school students. The book gives you a couple of examples of irrational behavior and then talks about triggers and responses by the unconscious part of our brains. By about the fourth or fifth chapter the author starts beating a dead (unconscious) horse. I kept thinking, "okay, I've got the examples and I've heard of similar situations, but when are we getting into the 'meat' of your book?" It's not boring, but it is not what I expected. If you have never taken a psychology course and are interested in behavior, you might enjoy this book. It has the potential to pique a person's interest in psychology.

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