ryan's review
Truth, Lies and Advertising : The Art of Account Planning
by Jon Steel
nope. borrowed it. but i'm planning on buying a copy as a handy resource. i'll pass it on to you once i do.
ryan's review
Truth, Lies and Advertising : The Art of Account Planning by Jon Steel
ryan's review
rating:
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people always ask me what I do. they should read this book. its interesting and goes beyond just the advertising world. 4 or 5 case studies including the planning behind the got milk campaign. Jon Steel's a bad ass.
nope. borrowed it. but i'm planning on buying a copy as a handy resource. i'll pass it on to you once i do.

