ryan's review

ryan's review

Truth, Lies and Advertising : The Art of Account Planning Truth, Lies and Advertising : The Art of Account Planning
by Jon Steel

76095 ryan's review
rating: 4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars

people always ask me what I do. they should read this book. its interesting and goes beyond just the advertising world. 4 or 5 case studies including the planning behind the got milk campaign. Jon Steel's a bad ass.

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message 1: by julia
05/04/2007 01:43PM

74874 do you own a copy?

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message 2: by ryan
05/04/2007 01:50PM

76095 nope. borrowed it. but i'm planning on buying a copy as a handy resource. i'll pass it on to you once i do.

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