Snezan's Reviews > Blink: The Power of Thinking Without Thinking

Blink by Malcolm Gladwell
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Apr 05, 09

Recommended for: anyone with an interest in human interaction
Read in December, 2007

This work is worth a read, if not more than one. I hesitate to say too much, since I believe the conclusions it reaches are explored in the very beginning and will immediately inform the reader of its relevance. I don't know why that came out so long winded, the reader will find out how interested they are by the first or second chapter.

I found the book fascinating for its close look into social interactions, particularly between two people, and for explaining why i sometimes I think the way that I do. The intuitive process of understanding is one that has made a lot of sense to me, and I am glad this book takes a microscope to that underpinning of society's operation. The examples in the book are relevant, timely and buttress the argument well. Especially the story about the psychologist that has a 90 percent success rate of whether a relationship would last past 7 years.
The author's decision to skip a little exposition on detractors from the intuitive system of problem solving was a little disappointing, although I do understand that Blink is not, nor pretends to be a scholarly work. Instead it purports to be a lighthouse for a part of our decision-making that is often ignored in society and stays hidden from our conscious understanding. We often don't know why we like or dislike someone the way we do, and yet we allow that judgment to affect our interaction extremely or waffle endlessly over trying to deny or prove our first impression. How many times do you remember saying " really wanted to like that," that being a dress or a person or a book and how much time has it wasted. Or why it sometimes take only a moment for a person to decide whether or not an idea has merit.
Gladwell explores those snap judgments in details, and writes in a readable, approachable way. He is not afraid to tackle some controversial topics.
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Comments (showing 1-3 of 3) (3 new)

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Jess This looks interesting. How is it? Can I borrow it when you're done?


Snezan Jess,

Virginia and Austin lent this to me, alongside the Ecology of Commerce. I will be buying my own copy and then you can borrow it ;)


David Blink is not a novel!


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