Interesting perspective. Lots of great lessons in here on how to better segment and target people for influence-based campaigns. I particularly apprecInteresting perspective. Lots of great lessons in here on how to better segment and target people for influence-based campaigns. I particularly appreciated the specific advice on how to construct better Boolean queries to find influencers online using sociL media analytics platforms. The authors' proffered methodology holds promise for some campaigns but I don't think it's as inclusive or as uncomplicated as they make it out in the book's later case studies. Book's organization and flow could have been better constructed but overall I found it a good read....more
FALL might well have been the second act of HYPERION, similar to how Simmons wrote ILIUM and OLYMPOS. There's a LOT going on here, and FALL doesn't stFALL might well have been the second act of HYPERION, similar to how Simmons wrote ILIUM and OLYMPOS. There's a LOT going on here, and FALL doesn't start out particularly interesting, especially if you havent just jumped into it having completed HYPERION. Still, it prevents an amazing scifi exploration of heady philosophy about Man, God and Machine. Simmons excels at this type of edge thinking, but you have to wade through 700 pages before you realize what he's doing. Do yourself a favor and stick with it....more
Pretty awesome stream-of-consciousness history of comics from the perspective of one of its most daring writers. Morrison has always brought a littlePretty awesome stream-of-consciousness history of comics from the perspective of one of its most daring writers. Morrison has always brought a little bit of the crazy to his work, and that's in no short supply with SUPERGODS. Interwoven with his interpretation of the great movements in superhero comics since 1938 is Morrison's personal story about growing up in Glasgow and inching toward his rebellious career as a comic book writer. These scenes play out as a sort of superhero origin story themselves, something Morrison may be seeking anyway as he tries on the multiple "fiction suits" of his characters.
Say what you will about the dense oddity of Morrison's comics writing-- this, his first prose venture, is captivating and fun. What I enjoyed particularly about SUPERGODS is the background to some of Morrison's more insane ideas, e.g. the concept that the DC Universe is a living, conscious entity that writers tap into and make contact with to relay stories in a neverending parade of multiple universes. Most of this background involves a lot of trippy drugs and counter-culture for which the author has been made famous in the past. But the result is the same: a fascinating story about one comic book writer's attempt to alter the fabric of perceived and unperceived reality through writing his own comics.
That's not to say that some of the history Morrison presents isn't totally accurate or free from bias. He takes a lot of potshots at a lot of people in his narrative, some of it bordering on abject slander. But it's interesting to get his behind-the-scenes take on how the comics industry has worked for the past few decades. I particularly enjoyed his breakdown of the "Dark Age" of comics and its various authors, illustrators and events.
Ambitious-- Morrison really went for it with this line-wide DC crossover. In fact, I seem to remember he actually plotted out every DC book released dAmbitious-- Morrison really went for it with this line-wide DC crossover. In fact, I seem to remember he actually plotted out every DC book released during the ONE MILLION month event, much to the chagrin of several other writers.
There's a lot missing from this book as a result of that though, and the collection's impact is lessened with text pages here and there that describe key story points that take place in other titles not collected. Because of the sheer insanity of what Morrison was trying to do, DC should have collected every single tie-in issue with the main story.
Semeiks' art is passable but certainly not as bad as it was in the JLA/WildCATS crossover....more