Ewan Chia has no doubt made an enviable fortune online and in his book How I Made My First Million on the Internet and How You Can Too, he tells an in...moreEwan Chia has no doubt made an enviable fortune online and in his book How I Made My First Million on the Internet and How You Can Too, he tells an inspirational story of how he secured his success. The book also offers an introduction to internet marketing, a description of the prerequisite tools, techniques for determining a niche market and generating the right traffic.
I will admit that I am a bit cynical of books that claim to teach you how to become rich. Nevertheless, I thought Chia's book served as a great introductory platform for anyone looking to get started with internet marketing. His simple writing style that overcomes the jargon makes this a good read for the beginner. I like his personal story and this was very inspirational.
I would recommend this book to anyone starting now online with the hope to make a living from it. If you are an internet marketer and have been in business for a while, the information may not be new. Still, you may acquire some tips that may serve to improve on what you already have.(less)
Through Made In Japan, we see the rise of Japan from the horrors of the World War II to a country that is at the cutting edge of technology. This is a...moreThrough Made In Japan, we see the rise of Japan from the horrors of the World War II to a country that is at the cutting edge of technology. This is an entertaining revelation of how the Japanese economy and business environment works in comparison to the business culture in the Western countries. It is also an insightful look into the development of the Sony Corporation, which has almost become synonymous with Japanese economic and technological success.
Admittedly, this is an old book published in 1986 but it offers interesting revelations of how a country that came from selling umbrellas became a leading force in technological development. I like the comparisons that Morita makes between the management of businesses in Japan and in Western countries such as the US. He points out, that workers are more loyal and give more to the company in Japan unlike in the West where workers are perceived as just tools of profits. I also appreciated his point about creativity.
This is an easy read told in an entertaining narrative and I would recommend it to anyone looking to understand the rise and development of Japan. We can all learn several tips on how to manage and create more successful businesses.(less)
John Lehrer uses his immense insight into how the mind works, to show how creativity can be developed and harnessed. In Imagine, he shows how infusing...moreJohn Lehrer uses his immense insight into how the mind works, to show how creativity can be developed and harnessed. In Imagine, he shows how infusing old patterns of thinking with innovation can lead to better neighborhoods, profitable companies and better performing schools.
I was very impressed by how our imagination develops and how we can boost this to create better living and working environments. The main message I took away here is that criticism is an essential part of imagination. This is especially applicable to those business situations we are tied up in and do not want to be told that a certain approach is not working. Once you are open to criticism, you not only encourage your own imagination to find a solution but you also encourage others to get imaginative and innovative. As such, collaboration in the work or business environment is critical.
However, I was hoping that Lehrer would differentiate innovation, problem solving and puzzle solving and the cognitive processes involved in these activities. Perhaps that would give us an idea of the cognitive factors that play a role in transforming cities, companies and schools. Nevertheless, Lehrer's work is brilliant and I would recommend this book to managers, parents, community organizers and teachers.(less)
As the son of a Kenyan father and a white American mother, Barack Obama takes us through an emotional journey of racial contradictions, migration and...moreAs the son of a Kenyan father and a white American mother, Barack Obama takes us through an emotional journey of racial contradictions, migration and social struggles. Dreams From My Father, written more than a decade ago is a revealing account of the questions that Obama struggled with as a young boy, as a student of law and throughout his career as a community organizer.
The book is a chronological anecdote of an individual seeking to re-discover his identity as he moves from his maternal birthplace in Kansas to Hawaii to Indonesia where he grew up and finally to Kenya where he reconnects with his inevitable blood relatives.
Even though the narrative here is emotional, I was amazed that it was not overly sentimental about his childhood life and his struggle with belonging and identity. By approaching these issues from an objective point of view, Obama allows you to better understand his journey from childhood to his role as a community leader. I am also impressed by the objectivity he brings forth in his views and analyses of complex issues of race at a time when the American society was marred by outright racism. Great read! (less)
In Free Marketing, Jim Cockrum has developed over 101 ideas that can help marketers and small business entrepreneurs to boost their revenue with only...moreIn Free Marketing, Jim Cockrum has developed over 101 ideas that can help marketers and small business entrepreneurs to boost their revenue with only a small marketing budget. He offers insights that are applicable both online and for offline businesses. He shows you how to encourage your best customers to spread the word thereby marketing your product to others, how you can collaborate with your competition to market a new product and other creative ways of spreading the word with the no budget.
I think this is a timely book especially for the small businessperson who is just getting started with online marketing. The book offers some great tips that can help you work with a minimal budget. I thought the author covered the section on email marketing very thoroughly and any newbie would understand the concepts on newsletter creation, customized and automated emails.
The book also offers useful tips on blogging and using content to market your product. I was impressed by the book's great coverage of YouTube marketing; not many books have covered this area as sufficiently as is required. I highly recommend this book to any newbie marketer looking for cost effective methods of marketing their product/services online. (less)
In Trust Agents, Julien Smith and Chris Brogan reveal effective and practical ways to employ social networking sites to make your brand irresistible a...moreIn Trust Agents, Julien Smith and Chris Brogan reveal effective and practical ways to employ social networking sites to make your brand irresistible and to enhance your reputation. Trust is a big issue on the web and especially on social media but how do you get to influence your audience and to win their trust? Brogan and Smith show that by finding social network influencers (the trust agents) you can engage them, win their trust and in turn win over those who they influence.
I agree with the key premise of this book. It is not always easy to just get in there on Facebook or Twitter or any social network and win people over immediately. You need to earn their trust and one of the best ways to do this is to take advantage of those influential social networkers. These people will spread the word about your brand, gaining you visibility and influence in the process. The book does a good job of offering action steps that you can apply to leverage social media and to pull the trust agents to your side.
This is a recommended read for anyone looking to take their social media campaign to the next level.(less)
In StrengthsFinder 2.0, Tom Rath of Gallup seeks to show how we can identify our strengths and capitalize on them instead of focusing too much on our...moreIn StrengthsFinder 2.0, Tom Rath of Gallup seeks to show how we can identify our strengths and capitalize on them instead of focusing too much on our weaknesses. Using highly researched assessments, the book provides hundreds of techniques of that we can use to maximize our strengths and capabilities.
I was particularly pleased by how this book was organized; making it easy to identify your top strengthens. I find that the tests were thoroughly accurate and the revelations about my strengths have really helped me to focus on leveraging those strengths. I also like the fact that the online assessments focus less about your weakness and more on your capacity. You can actually determine the kind of people you are better collaborating with and you can even know how other personalities will react to your capacities.
Rath uses the formula Talent multiplied by Investment is equal to Strength. This goes to show that by investing in your talent and skill areas, you will be able to bring out your strengths. I highly recommend this book to managers, educationists, entrepreneurs and anyone looking to determine what their strengths, the type of people they would work best with and thus move ahead to profit from these strengths.(less)
Full of insight on how businesses can integrate core business functions with technology and ecommerce. Bill Gates' Business @ the Speed of Thought off...moreFull of insight on how businesses can integrate core business functions with technology and ecommerce. Bill Gates' Business @ the Speed of Thought offers timeless lessons into the inevitability of business technology in a fast-paced world. The book asserts the need for businesses to look at technology not as an expense but as an asset that gives competitive advantage.
Gates also offers a twelve-step approach that businesses looking to integrate technology can take to prepare for the changes of the current millennium. I found this book a simpler read than I actually thought it might be. Gates peppers his premise with numerous examples of how big businesses have managed to use technology to improve profits and to better engage with their customers. This is a good read for managers who might be looking for ways to leverage technological advances to improve business functions.
While Gates offers adequate examples of big business and their use of technology, he doesn't discuss too much the impact of technology in the years to come. As such, the book may not impress those who are more technologically inclined and looking for current or future trends in technology. Comment(less)
In Click Millionaires, the online business expert Scott Fox offers inspiration to those looking to make a move from the 9 to 5 work schedule to a more...moreIn Click Millionaires, the online business expert Scott Fox offers inspiration to those looking to make a move from the 9 to 5 work schedule to a more flexible online business. He shows how anyone can start a profitable Internet business with no technical knowledge, startup capital or a physical product.
Admittedly, I have come across several books that detail the processes and models of making money online. However, what I found impressive about Click Millionaires is that it shows you the steps of how to do it. What makes it even more authentic is that he uses case studies of real people to enhance the practicability of the concepts he recommends.
While I find the book wonderful for beginners, I have to admit that the information is a bit too basic for those who already have online businesses. I would not recommend it to someone looking for advanced insight into running his or her online business. (less)
Michael Masterson and MaryEllen Tribby offer powerful insights on multi-marketing strategies that any business needs to apply to secure success. Chang...moreMichael Masterson and MaryEllen Tribby offer powerful insights on multi-marketing strategies that any business needs to apply to secure success. Changing the Channel highlights a twelve-step approach that marketers can leverage to maximize their business profits.
I admire that this is an easily accessible book that anyone in business can understand and take the appropriate steps to execute the insights provided here. The authors not only illustrate each marketing method on its own, but they also explain how one can use these methods together. I like that within such as small book, they were able to really do justice to all the multiple marketing methods including social media, online marketing and the traditional marketing methods.
The book elucidates a lot of credibility given that both Masterson and Tribby have been successful in their own careers using these marketing techniques. Combined, they have 59 years of business and marketing experience. I recommend this book for any businessperson looking for innovative ways of boosting their marketing strategies. In addition, if you are just getting started in business and not sure how to integrate all the marketing platforms, then this is a book worth investing in. (less)
Anthony Robbins is one of the most well known self-improvement and motivational speakers. Even though his first book 'Awaken the Giant Within' was pub...moreAnthony Robbins is one of the most well known self-improvement and motivational speakers. Even though his first book 'Awaken the Giant Within' was published more than a decade ago, it still holds immense relevance in today's world. This is a book packed with plenty of strategies on how to take charge of your emotions, health, relationships and finances. It is a holistic book that offers timeless philosophies that can help you reach your true goals and discover your passion in life.
I have read several self-help books and while most were helpful, I find 'Awaken the Giant Within' a very well thought-out book. Self-help books tend to lean too much on the advice, but offer little in the way of execution. This book seems to be more of a practical, strategic guide than a book of superficial hope, which is a good thing. I would completely recommend it to anyone looking to bypass the fluff, hype or superficial positive thinking literature for a more substantial read.
I would recommend to read it a couple of times in order to understand and implement the underlying philosophies. Robbins' literature is heavily influenced by Neuro-linguistic Programming (NLP), which might at times be a bit complex to get the hang of. (less)
In 'Book Yourself Solid', Michael Port offers a manual that shows how any professional in the business of offering services can start and grow a profi...moreIn 'Book Yourself Solid', Michael Port offers a manual that shows how any professional in the business of offering services can start and grow a profitable business. The book entails over 200 marketing techniques aimed at generating clients, obtaining more referrals and building a fruitful relationship with your existing clients.
I like the fact that this book takes a conversational tone so that the author uses simple language without the jargon. The book begins by differentiating between the traditional and contemporary methods of marketing your services. He proposes that service professional move away from pushy type of marketing to one that puts the client's needs at the forefront. He also touches on three factors that highlight the system that he proposes here. These include building your foundation as an expert in a certain field, creating trust and credibility with your customers and among your prospects and the seven self-promotional techniques.
While Port does a great job by providing these techniques, it is important to do the work and actually apply what he advices. Practicing is what will get you results with this book. I highly recommend it to professional service providers who are just starting to build their business. (less)