An interesting look at the behaviors of actual millionaires as well as wannabes. Overall I liked it and appreciated the author's debunking of the ster...moreAn interesting look at the behaviors of actual millionaires as well as wannabes. Overall I liked it and appreciated the author's debunking of the stereotype of millionaires. But the book tended to drag a bit, i.e. there is an entire chapter on vodka and its role in millionaires (and non-millionaire) lives. It did give me a few interesting facts about vodka which I didn't have before but otherwise I think that entire chapter could have been condensed to 1 to 2 pages.
The book depicts millionaires as people who generally live comfortably but not lavishly. There are exceptions, of course, but generally this is how they live (modest homes, modest cars and clothes). It is the millionaire wannabes who tend to live lavishly, mistakenly thinking that is how true millionaires live. (less)
This book is a straight-forward and easy to understand treatment on the subject of marketing fine art photographic images. The author was born in Fran...moreThis book is a straight-forward and easy to understand treatment on the subject of marketing fine art photographic images. The author was born in France trained initially there and then received additional training here in the US. He now lives in Arizona and his images are primarily landscape photos of that area. In spite of the fact that Briot is an artist, this book isn't an artistic expression but a frank and direct helping guide for other artists on how to use marketing in their photography business. He starts with stories drawn from his own experience that illustrate various marketing concepts and approaches. He then follows this with eight personal stories of other photographers. Each artist has a different style of images and a different approach to how they market and sell their work. Briot starts each artist story with a short introduction of the artist and then follows that with a summary written by the artists in their own words.
Briot then presents a set of fourteen problems or successes in regard to marketing. For each individual story that shows a problem he offers a succinct solution to it. For those that highlight successes, he reinforces the value of the chosen technique for the given artist and situation.
Briot closes the book with a chapter on what an artist or aspiring artist should keep in mind to get started selling their work and how to maintain a business do that. He highlights the importance of gaining credibility with the public, with maintaining integrity, with being clear about what sets an artist apart from all the other artists of a similar nature and how to stay focused on that uniqueness and market accordingly.
The book covers a lot of ground, all about and related to marketing and maintaining a photography business. But Briot himself states in the final pages, that this isn't intended to show every aspect of marketing but to teach artists how to sell their work by using examples of how other artists have done it (including Briot himself) some successfully and some not.
All in all a useful book for artists considering a photographic career or for those trying to improve their business.
I appreciated his straight-forward approach and found it helpful. I have been considering becoming an professional photographer for a while. I am still undecided on that question but after reading this book I can see that I have a number of tasks to do and decisions to make about my artistic expression before I can make such a choice. I thank Mr. Briot for that clear message. (less)
Hensel, a nineteenth century German chemist, discovered by accident how rock dust, i.e. finely ground rock, had a beneficial affect on growing plants....moreHensel, a nineteenth century German chemist, discovered by accident how rock dust, i.e. finely ground rock, had a beneficial affect on growing plants. He spent the remainder of his life researching this phenomenon.
Written in a 19th century prose style and then translated into English, I found the book somewhat difficult to follow. However, the concepts and content that Hensel presents are fascinating and important.