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cover title author avg rating rating my rating date read date added Down_arrow
 
Buyology: Truth and Lies About Why We Buy
3.66
not set
Feb 20, 2013
 
Emotional Value: Creating Strong Bonds with Your Customers
3.67
not set
Oct 31, 2012
 
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
3.47
not set
Jun 06, 2012
 
Added Value
4.00
not set
May 05, 2012
 
Unique Now or Never: The Brand Drives the Company in the New Value Economy
4.00
Apr 12, 2013
Apr 12, 2012
 
Brand Babble: Sense and Nonsense about Branding
3.50
not set
Apr 11, 2012
 
The Ultimate Book Of Business Brands: Insights From The World's 50 Greatest Brands
3.10
Apr 08, 2012
Mar 14, 2012
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