I was hoping Scott Levy had something different to say than all the other social media authors I've read. And it turns out he does. The chapter on “Ad...moreI was hoping Scott Levy had something different to say than all the other social media authors I've read. And it turns out he does. The chapter on “Advanced Social Media Tips and Tricks” is more valuable than any social media book you'll read this year.
Levy writes with a conversational style that allows his love for social media to shine through. This isn’t a guy looking to make a quick buck on the mass hysteria surrounding social media and all the “experts”, “ninjas” and “superstars” who want to get rich off it.
He speaks from years of experience helping companies build brands on social media and he shares the things that work, that never work and what it takes to stand out in a crowded field.
If you can’t afford outside help in getting your business onto social media or you want to improve what you already have in place, look no further than Tweet Naked.
***Full Disclosure: I received a free copy of this book via NetGalley. I was not required to write a positive review. The opinions I have expressed are my own.(less)
Thomas J. Watson, Jr., son of IBM founder Thomas Watson, Sr., believed IBM’s decades-long business success could be attributed to three core beliefs:
1...moreThomas J. Watson, Jr., son of IBM founder Thomas Watson, Sr., believed IBM’s decades-long business success could be attributed to three core beliefs:
1. Have respect for the individual. 2. Give the best company service of any company in the world. 3. Pursue all tasks with the idea that they can be accomplished in a superior fashion.
In his short book “A Business and Its Beliefs”, Watson tells of IBM’s strict adherence to this trio of management ideals – in good times and bad – and how living by them built a culture that was responsible for one of the most successful companies in US business history.
Watson points to his father’s upbringing and career as the genesis of these beliefs. Using colorful examples, interesting stories and referencing the beliefs throughout the text, Watson writes a surprisingly useful management short course for any thoughtful businessperson willing to live and lead with similar ideals. (less)
This book can be read in under 30 minutes. That doesn’t mean the book isn’t useful, just that it is short and to the point. Like Larry Winget, James A...moreThis book can be read in under 30 minutes. That doesn’t mean the book isn’t useful, just that it is short and to the point. Like Larry Winget, James Altucher and Mike Michalowicz, Neville Medhora doesn’t gloss his advice in “self-helpy” prose and tell you life is roses and butterflies.
His advice is direct - “Stop trying to be clever. Instead be clear.” Or “IS THIS ADDING TO THE USERS KNOWLEDGE” – both of which stood out as prime examples of his useful and pithy action items found throughout the book.
He touches upon the much discussed AIDA formula (Attention, Interest, Desire and Action) and does a good job in a short space of providing examples of good and bad writing.
His audience is copywriters or bloggers looking to sell their ideas, goods or services. There are a few grammar and syntax mistakes that I could overlook if this was a blog post, but after having paid for this book I do expect better editorial control.
In sum, you can find just as useful advice on a website like Copyblogger free of charge and I would start there (or a site like it) if you want to learn how to write better.
I would put this book in the borrow category. (less)
How do great artists create? Where does the inspiration for their works of art, their written words and their creative endeavors come from?
Mason Curry...moreHow do great artists create? Where does the inspiration for their works of art, their written words and their creative endeavors come from?
Mason Curry wondered what these routines looked like and instead of letting that thought die he went out and built a blog that looked to answer those questions. And luckily for all us artists in training that blog became the wonderful book “Daily Rituals”.
In it we find out whose routine consisted of massive amounts of drugs, who drank coffee by the gallon and how walking, having tea and reading the paper was a favorite pastime of many artists.
Beyond the idiosyncrasies of some of the artists profiled, this is a great book that can be read by any aspiring artist looking for inspiration, any student of history wanting to study the great men and women of arts and letters and even the lovers of biography who appreciate someone pulling back the curtain on the lives of our favorite authors, painters and other creatives.