I recently bought and read Black Like Me by John Howard Griffin. If you do not know the story, the book came about as Mr Griffin took measures to dark...moreI recently bought and read Black Like Me by John Howard Griffin. If you do not know the story, the book came about as Mr Griffin took measures to darken his skin and travel through the Deep South as a black man to learn about the trials and evils forced on an entire race of people. Mr Griffin’s journey begins in New Orleans. From New Orleans, Mr Griffin traveled to Mississippi, Alabama and Georgia. He recounts the dangers he faced, the actions and speech toward him from white men and women; testing them to see if courtesy and humanity would overcome their racism. Towards the end of his journey, he transformed himself back into a white man and noted the differences in how he was treated. Upon returning from his journey, Griffin did several interviews (I could not find them on YouTube, etc.) and received a lot of correspondence - both positive and negative. And in his own hometown of Mansfield, TX, he and his family were threatened because of his work.(less)
In Twitter Power, the opening chapters provide a basic introduction to Twitter: what is Twitter, how to sign up, formatting your profile (this is impo...moreIn Twitter Power, the opening chapters provide a basic introduction to Twitter: what is Twitter, how to sign up, formatting your profile (this is important and should not be taken lightly), etc. Some of the most useful chapters for working on a campaign, or in an office, are Chapter 4 on building a following, Chapter 6 on connecting to customers (or voters) and Chapter 8 on building your brand (which is essentially a combination of the preceding chapters). The last few chapters are pretty repetitive - covering and summarizing information already covered earlier in the book - and Chapter 14 is a list of "power" Twitterers, so unless you really need to follow MC Hammer, I wouldn't worry about reading that one.(less)