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Buyology: Truth and Lies About Why We Buy and the New Science of Desire
3.67
Martin Lindstrom's Buy•ology is described as containing "findings from his ground-breaking three year multi-million-dollar neuromarketing study," and ...more
Jun 26, 2010
Jun 26, 2010
 
BrandDigital: Simple Ways Top Brands Succeed in the Digital World
3.40
Written by an expert with deep experience in one of the worlds top branding firms, this book covers the basics of branding and applies them to digital ...more
Jan 2010
Jun 26, 2010
 
NurtureShock: New Thinking About Children
4.03
A great book that showcases some surprising findings of child development, from newborns to teens. In some ways it seems a bit like Freakanomics for p ...more
Jan 2010
Jun 26, 2010
 
Mobile Marketing: Finding Your Customers No Matter Where They Are
3.33
A good, basic primer on mobile.
Jan 2010
Jun 26, 2010
 
Wally Olins on Brand
3.79
I respect the work and (current) leadership of Wolff Olins, and have enjoyed previous writings by Wally Olins. This however was a disappointment. It w ...more
Apr 2008
Mar 01, 2008
 
The Book of Tiki
4.48
Honestly I had higher hopes for this book. It is more of a miss-match collection of yard-sale finds loosely based around South Pacific exoticism, Poly ...more
Jan 2004
Sep 20, 2007
 
Grid Systems: Principles of Organizing Type
3.79
A strangely organized journey through various grid systems, from basic to more complex. It doesn't seem to be written as much as collected and assembl ...more
Jul 2007
Oct 22, 2007
 
The Ashley Book of Knots
4.65
A classic knot book, especially for the sailing community. A knot for every situation, and many more left over. Fellow dockhands and I spent a full su ...more
Jun 1997
Oct 22, 2007
 
Beautiful Swimmers: Watermen, Crabs and the Chesapeake Bay
4.07
This book covers four seasons of the blue crab on the Chesapeake Bay; reading it will give one a wider knowledge of the celebrated crustaceans but als ...more
Feb 1995
Oct 22, 2007
 
Why We Buy: The Science of Shopping
3.84
As a designer with no formal (or informal) training in research or retail, I found this book fascinating. Okay, so honestly half the book was a bit dr ...more
Feb 2007
Sep 20, 2007
 
Guns, Germs, and Steel: The Fates of Human Societies
3.97
With so many reviews on this book by people much smarter than I on these topics (they use words like "tautological"), I'll just say this book was an e ...more
Jun 2006
Sep 20, 2007
 
The Elements of Typographic Style
4.31
Everything a designer needs to know about type, this is THE guide for typography. It isn't for the amateur looking for a bit of light typographic read ...more
Jan 2001
Oct 22, 2007
 
Secrets of the Night Sky: Most Amazing Things in the Universe You Can See with the Naked Eye, The
4.34
Everything that makes the universe enchanting is but a night-time glimpse away, if you just know where to look and what you are looking for. This book ...more
Jan 1996
Sep 20, 2007
 
As the Future Catches You: How Genomics & Other Forces Are Changing Your Life, Work, Health & Wealth
3.81
A glimpse into the future from someone passionate and knowledgeable about where we are headed. You'll be surprised about what we already know and how ...more
Oct 2005
Sep 20, 2007
 
The End of Poverty
3.65
Good read, though parts are very dry. Sachs does a good job of simplifying much of the economics, and giving the reader a very good understanding of t ...more
Jul 2006
Sep 20, 2007
 
The Spell of the Sensuous: Perception and Language in a More-Than-Human World
4.27
One of my very favorites, if not my favorite book. The author takes you on a journey through geography, history, culture and most of all how mankind i ...more
Jan 2000
Sep 20, 2007
 
Ishmael: An Adventure of the Mind and Spirit
3.95
A great book with a powerful environmental message about humanity, though the overall takeaway of man's role in the world is slightly depressing. Stil ...more
Jun 1998
Oct 22, 2007
 
On Killing: The Psychological Cost of Learning to Kill in War and Society
4.15
Wow, quite a look at killing, from war to robberies. Watching the government send our troops into war is a tough thing after reading this book.
Jan 1997
Sep 20, 2007
 
Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students
4.05
A great book for those new to design and typography, this book covers all the basics and gives a solid foundation for further study.
Aug 2007
Oct 22, 2007
 
The Republic
3.85
A classic read about individual and cumulative roles in society. Should be required reading in every US high school civics class.
Feb 2000
Oct 22, 2007
 
The Essays of Warren Buffett: Lessons for Corporate America
4.34
Investing theory basics, as well as a good dose of managing with integrity. It seems like timeless wisdom.
Aug 2007
Sep 20, 2007
 
Tibor Kalman: Perverse Optimist
4.48
A great collection of Tibor's work and thinking.
Jan 2006
Nov 16, 2007
 
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
3.91
A must read for creatives.
Apr 2007
Nov 16, 2007
 
Competitive Identity: The New Brand Management for Nations, Cities and Regions
3.67
None
not set
Mar 01, 2008
 
Capitalism and Freedom
3.93
None
not set
Mar 01, 2008
 
The World Is Flat: A Brief History of the Twenty-first Century
3.62
None
Apr 2007
Mar 01, 2008
 
The Economics of Public Issues (HarperCollins Series in Economics)
3.51
None
not set
Mar 01, 2008
 
Nongovernmental Politics
4.20
None
not set
Mar 01, 2008
 
Deep Economy: The Wealth of Communities and the Durable Future
4.06
None
not set
Mar 01, 2008
 
Giving: How Each of Us Can Change the World
3.48
None
not set
Oct 22, 2007
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